Organising a conference can be a daunting and time consuming exercise. Whether it’s a small one day event for 20 delegates or a huge three day event in Earls Court, the general process and common problems are the same.So what are the stages of planning a conference?Booking a venue
Sending invites to a targeted list of prospect delegates
Organising and booking all the resources, such as catering, collateral printing, promotional items, A&V etc
Dealing with presenters and guest speakers
Sending reminder emails to delegates
Organising staff on the day
Managing the budget throughoutThis is an extremely basic and simplified list to indicate the general check list event managers must consider. This process can start from 6 months before an event or even as long as 12-18 months before for really large, national events. Managing all these steps can be extremely complicated and it can be very easy for event managers to make major mistakes.To avoid costly errors, and to ensure conferences are organised in an efficient manner, many event professionals are looking to employ the use of an event management software solution. These solutions have the tools and capabilities to manage and track activities throughout the whole of the event and conference planning process, as well as the activities carried out as part of the event follow up (such as post event surveys and the creation of reports for intelligent analysis).Taking the above steps in planning an event, here is how an event software solution can help:1. Booking a venueControl to an event manager is key; whether it’s a meeting/conference room in your own office or a larger external venue, event software can help by ensuring the allocation has been made and that payment has been taken. For more complex conferences which require multiple rooms across multiple days, event solutions include a comprehensive planning, resource and scheduling venue software tool. A highly configurable and fully customisable function sheet and a multiple calendar feature which will give you the ability to manage your resources and venue from one central and flexible application. This helps to simplify the normally complex process of booking and managing the venue.2. Sending invites to a targeted list of prospectsThe event manager may know the exact number and names of the delegates they are targeting or in some cases they might have been told to invite a certain demographic (based on relationship, job title, location etc). Managing the selection of delegates to invite is made easy with event software, since it is able to be integrated their CRM package. Meaning that all corporate records and data can be accessed easily and records automatically updated, so others looking at that record will know that the contact have been invited and whether or not they have registered and paid.Event software also comes with sophisticated email marketing tools. Event managers are able to easily build and filter a selection of targeted delegates from their CRM and put these into a custom-made, HTML email which can be sent out. From the event management software platform, event managers will be able to track opens, clicks and other recipient activity.3. Resource managementEvent software will come with a Resource Management Module which is where event managers can track and control all the resources needed to manage an event. External suppliers can be given access to this module so that they can keep track themselves, rather than dealing with the event manager directly. For example, caterers can be given access so they can easily see current, up-to-date information on delegate numbers and any specific dietary requirements. Giving them direct access to this module in the event software means that event managers can deal with one less person and one less phonecall! Mistakes are also reduced since a layer of communication has been removed.Resource modules also contain multiple and powerful calendars enabling conference managers to manage numerous resources on these various calendars; this is all accessible from one central location ensuring all updates/amendments/additions are recorded in real time. From the information collated through this Resource Module, event mangers can run bespoke reports providing details such as the number of pods available, number of brochures etc. Event managers will no longer have to juggle multiple spreadsheets across multiple calendars which will ensure fewer errors.4. Dealing with presenters and guest speakersEvent software can also manage this process. Emails can be scheduled automatically to remind guest speakers about the event and to request certain information such as a bio for the marketing collateral and presentation slides for delegates. Speakers can also be given direct access to the Resource Management Module, where they can manage and update their own profile, and upload materials and other items. Again, this takes away the involvement of the event manager, freeing them up to work on more strategic activities.5. Taking registrationsA convenient way to take registrations is online. This suits both delegates and event managers. It is a fast, effective method and is increasingly becoming the standard method of event registration. But there are good and bad ways of taking registrations online. Ideally event managers should want to direct prospect delegates to their own website, where a specially created page, with the branding of the company and the event have been included. Taking registrations on your own website plays an important part in increasing delegate sign up rates – delegates will be more trusting and more likely to sign up if it’s on the same site, whereas taking them to an external site may cause trust issues. It’s also important to be able to amend the information requested at the point of registration. Some events will just require a name, telephone number and email address, whereas others may require more detailed information. Event software can easily handle these changes.6. Taking paymentHaving a registration and payment process that is easy, straightforward and efficient is vitally important if event managers want to ensure a high level of delegate attendance. Event software gives event managers the ability to take payments online, via a secure web portal – giving delegates an easy, trustworthy method of payment. Since the event management software can be integrated with the back end finance application, payment can be easily accepted, records updated and receipts sent out automatically, without any intervention from the event manager or accounts payable staff. If payment isn’t taken online, the event software can automatically sent out invoices to the delegate. For an even smoother payment transaction event solutions will include connectors allowing seamless integration with your internal finance system.7. Sending reminders to delegatesThe email marketing tool included in the event software can have emails created which can scheduled to automatically be sent to all delegates. These can be reminder emails, or emails with updates or event amendments. They can be created in advance and then forgotten about as the event software will manage the rest.8. Printing badgesThe production of delegate name badges is a small part of hosting a conference, but is one that can be extremely time consuming for event managers and can cause real issues on the day of the conference if any mistakes have been made. Event software packages will come with easy to use, effective badge production tools. Not only will the creation of custom badges be easier, but the section of delegate names will be done automatically since the event software will be integrated with the CRM – so it’ll know exactly what names and details to print.9. Organising staff on the dayThe effective Resource Management Module enables all staff to be accurately managed – it will be easy for event managers to delegate activities to individuals and log it in this Resource Module. Staff can access this module anytime and from any location (via the Internet) so they will always be aware of what their responsibilities are and where they need to be.10. Managing the budget throughoutEvent software is an excellent tool for managing finances and budget. All costs can be taken via the integration with the finance system. These can then be easily tracked and monitored, with alerts to warn the event manager if there are any issues or if costs are rising fast. Reports can be instantly created, with a click of a button – useful for event update meetings and if event managers need to compile any statistics for senior management.So we can see how event software can revolutionise the stages of planning a conference. Without event management software, a lot of these tasks would be manually created, tracked and organised via huge spreadsheets. There would be high chances of errors and mistakes and the whole process would be time consuming, stressful and ineffective for the conference manager and those associated with the event.
Organising a conference can be a daunting and time consuming exercise. Whether it’s a small one day event for 20 delegates or a huge three day event in Earls Court, the general process and common problems are the same.So what are the stages of planning a conference?Booking a venue
Do you have a brilliant business idea that’s taking off? Are you at a point where you have a product and your customers love everything about it? Have you considered leveraging the power of referral marketing to help even more people discover your product? There are numerous referral marketing ideas that can help you increase your sales.Consider this – nowadays, a business has to sell more than just a product. You have to sell a full customer experience; An experience that has inspired your customer to share your products with friends and family.Marketing conditions are continually changing. Unlike a decade ago, businesses these days do not only sell a product or service to customers, but also an experience. They are given a full experience that will inspire them to share the product or service with friends and family – all of whom are potential customers. Word-of-mouth referrals are the most effective way to grow your business, and this is especially true when you are just getting started as a business.According to Entrepreneur, an ever increasing number of businesses in 2015 and beyond will try to be more open to feedback from their customers. Here are a few referral marketing ideas on how you can make the most out of your customer referrals.1. IMPROVE YOUR REFERRAL MARKETING STRATEGYA Nielsen Trust Study from 2013 showed that referrals are the most trusted form of advertising. This information should be good motivation to establish a solid referral strategy, one based on various referral marketing ideas.Research is the foundation of any marketing strategy. When you want to craft a good referral marketing strategy, the initial research should include the basics, such as understanding customer desires and needs. But we also advise you to conduct research on any potential referral channels, such as news publications, influencers (bloggers and social media influencers), as well as finding all possibilities to produce customer reviews and opinions online.Once your research is done, use the data to find the right referral marketing ideas, and then craft a successful strategy which includes:- Exceptional customer service. Give customers or potential buyers a reason to engage, care about and tell others about your brand. Satisfied clients provide great referrals that are invaluable to small businesses- The 80/20 rule of referral marketing- Shareable product experiences. A simple Facebook post, Twitter tweet or Instagram selfie can now reach hundreds, if not thousands of potential customers in a few seconds.- Referral marketing program. Consider including an obvious incentive in your referral marketing program. Customers are more likely to refer friends and family when there is a valuable incentive involved. If the incentives are worthless or undesirable to the company’s existing customer base, the customers won’t be interested enough to participate in the referral program. Make the program more visible by placing signs in stores and using any internet marketing tools that apply.- Influencer. Find a person who is sufficiently influential in your niche. It doesn’t have to be a celebrity; A popular blogger, YouTuber or Instagramer will do the job.- References. Use references as referrals because people consider other people’s opinions before determining whether they should purchase a product or not.2. FOCUS ON ONLINE REFERRALSReferral marketing can be highly effective in an online environment due to the popularity of social media and sharing sites. Internet referral marketing can potentially spread information faster and to a wider audience than most offline marketing strategies.These days, average customer reach is much larger than ever before and for many people with strong social followings, it can be enormous. Customers now have the power to make or break a business by what they say about it online.According to research carried out by social media experts, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals.Dropbox, an online file storage company, implemented a very successful referral program in 2009 asking users to tell their friends about the service. The program offered rewards for both sides in the form of additional free space.This program came to be very fruitful. Namely, by 2010, 35% of daily sign-ups were the result of a referral, while signups had permanently increased by 60% overall. The company estimated that within a 30-day period (April 2010), their users had sent more than 2.8 million direct referral invitations.Dropbox debuted as a Y Combinator startup in 2007. It now has 300 million users and more than 500 employees. Follow the trend and take advantage of the variety of social media approaches to increasing your referrals. Brainstorm on various referral marketing ideas and try them out.3. USE CONTENT AS A REFERRAL TOOL TO FORGE STRONG REFERRAL RELATIONSHIPSMost often, customers are too busy to leave referrals, even though they are satisfied with the product or service. In situations like this, valuable content can generate referral introductions in ways that are constructive and valuable as opposed to shallow and fruitless.Valuable content is an effective tool for attracting strategic partnerships as well. While many business owners focus most of their referral efforts on customers, non-competing businesses that serve your target market can be one of the most potent sources of referrals.4. CONNECT WITH RELATED PRODUCTS AND SERVICESThe old premise “It’s not what you know but who you know” is still very popular in the business world. Even though you may be skilled and dedicated to your new business, your chances of success will rise exponentially when you connect with the right people.Many companies collaborate with complementary businesses and cross-promote to each other’s customer bases. In order to promote your business, identify a connection that would be interested in setting up a barter program with you, one in which you’ll work for them and refer new clients to their business and vice versa.Networking is the key to obtaining more customers and earning brand trust. For this reason, view every moment as a potential networking opportunity and watch your business grow.5. SEEK CREATIVITY IN REFERRAL MARKETING IDEASHaving a variety of electronic devices available to you and your customers, you have infinite possibilities of creating inspirational referral marketing ideas. If your client is willing, try to capture a testimonial on video. This can be a really powerful asset. Offer them an incentive to motivate them to make a creative referral.Another idea you can try is thinking of a witty way to ask for referrals. There is an interesting example of a computer repair company using stamps reading “We Crave Referrals” on every paper that customers receive – including newsletters, marketing material, and invoices.Remember, the best referrals are the ones you don’t even have to ask for. Thus, provide your customers with an exceptional experience that will make them eager to share it with others. Try various referral marketing ideas and see how they work for your business.
Marketing is nowadays a vital aspect of every business. The price of an item increases on account of marketing, but reliance on it has attained an inevitable aspect of buying/selling behavior of consumers/producers due to multiple reasons such as competitive market structures (e.g., monopolistic competition, oligopoly, and niche markets), economical communication technology, information revolution, MNCs, globalization, battle for competitive edge, and Brand Identity phenomenon. Marketing is the managerial effort through which goods/services move from producer to the consumer. The Effective Marketing is “The right product/service with right way, in the right place, at the right time, at the right price and making a profit in the process”. The American Marketing Association offers the following formal definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Encyclopedia Britannica defines, “Marketing is the sum of activities involved in directing the flow of goods and services from producers to consumers.” According to Kotler, the shortest definition of marketing is “meeting needs profitably”.Marketing is required for increasing sales and achieving a sustainable market segment for product or service. Customer gets satisfaction from the product or service, entrepreneur gets profit on sale, and business achieves reputation or goodwill. Effective Marketing materializes reputed business, profitable sale, and satisfied customer. The investigation of demand behavior is focal area of marketing. Consequently, marketing has two parents, economics and psychology. Economic considerations of demand behavior are pull or visible factors while psychological leanings are push/invisible factors behind any demand behavior. A marketing effort concentrates on customers’ propensities for psychological satisfaction and designs multiple incentives of economic benefits for customers. An effective marketing approach accommodates economic rules of selling/buying and psychological tendencies of sellers/buyers. There are seven major reasons of marketing:
To inform about new product/service or product awareness
To introduce a new business or business awareness
To motivate/persuade someone for buying or demand creation
To create stable customer account or achieving customer loyalty
To attain Sustainable Competitive Advantage
To achieve reputation or Goodwill,
To realize Brand Equity
Marketing vs. Selling: – The aforesaid concept of effective marketing covers the full experience of a business deal between seller and buyer; however, there are two distinct aspects of effective marketing, i.e., selling and marketing. Perceptually, Sellers and Marketers are two different groups in a marketing activity. They have distinct views towards the customers. Harvard’s Theodore Levitt drew a perceptive contrast between the selling and marketing concepts: “Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering, and finally consuming it.” The strategic alignment between marketing and selling is vital for better results. “A study from App Data Room and Marketo found that sales and marketing alignment can make an organization 67% better at closing deals, reduce friction by 108%, and generate 209% more value from marketing.”Marketing vs. Branding:-Branding is the marketing process by which a marketer or brand manager reduces a company’s reputation to a single word or phrase or design. The American Marketing Association defines a brand as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” There is a well-known rule in marketing: “Sell what people are buying.” Similarly, the well-performing rule in branding: “Brand the attributes that people love.” An established brand creates consumer trust and emotional attachments; as a result, brands foster relationships among consumers, products and business that lead to the valuable benefits to a producer such as premium pricing, low promotion cost, loyal customer and constantly growing market share. In a nutshell, a branding effort enhances Brand Equity for sellers. Brand Equity is the brand’s power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and better profit margins against competing brands in the market. The vital strategic aspect of Brand Equity creation is internal branding. “Internal branding consists of managerial activities and processes that help, inform and inspire employees about brands.” In a branding effort, a marketer or an entrepreneur adopts four perspectives for an effective branding – Consumer Perspective (to ascertain desirability of product/service by multiple consumers), Company Perspective (to improve, technically and aesthetically, presentation and delivery process of product/service), Competitive Perspective (to understand and exploit differentiability/parity content of products/services with respect to competitors), and Brand Perspective (to work on creation of possible brand equity). It is noteworthy that, in branding, you create a perception of product/business while, during marketing, you motivate or persuade someone for actual buying. Branding is who you are while marketing is how you affect consumers’ decision process. More specifically, “Branding or Brand Management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.”Marketing vs. Advertising: – Marketing deals with multiple business efforts to realize ‘Profitable Sale’ such as market research, pricing & distribution of product/service, branding, selling and public relations. Advertising is just one component of marketing. In advertising, an entrepreneur or business communicates to the potential buyers about his/her products or services. Advertising is defined as:”Any form of communication in the paid media”. The prominent advertising mediums are, print media, electronic media and social media. Conceptually, marketing is the way or strategy to convince potential buyers that you have the right product/service for them, while, advertising is conversion of marketing strategy into specific communication media. In advertising, you tell the potential customers about the existence and availability of right product/service for them. The greatest issue of present-day advertising is Cluttering. “An Advertising Clutter refers to the excessive amount of ad messages consumers are exposed to on a daily basis.” It is vital responsibility of a marketer to manage the clutter. The clutter management means to find the right time and place to connect with target customers and to send impeccable messages to them about your business or offerings.Marketing vs. Networking: – Networking is a systematic human interaction with fellow human beings to exchange information and opportunities. Business Networking is dynamically linked with effective marketing. Business networking is an outcome of socio-economic interactions of an entrepreneur. The networking efforts shape a business circle. It is noteworthy; a business circle is a sub-circle of a big socio-economic circle of an entrepreneur. A business cannot survive or flourish, at least with full potential, without proper interaction among all economic agents/stakeholders. Executives’ presence in a big socio-economic circle and related associations is vital to develop an effective business networking. The business networking, BtoB and BtoC, is the crucial aspect of effective marketing.Concisely speaking, the effective marketing is combination of networking, branding, marketing, advertising and selling. The networking earmarks areas of targeted customers, branding prepares ground through shaping/reshaping of perceptions/emotions of prospective customers, advertising informs them about product/service through multiple media, marketing motivates them for buying, and selling materializes the actual profitable sale.
Are you a woman entrepreneur who’s frustrated in your 6-7 figure business?
Are you feeling overwhelmed, over-stressed, and not sure where to turn?
Are you so busy doing everything in your business that you never have time to focus on those high level tasks that will truly bring direct growth to your business?
Your business may be ready to hire an Online Business Manager (OBM).
When your business has grown to multiple 6-7-figures, it will require that you begin to step into a CEO and Visionary role to lead your business to higher levels of growth. The business now has a life of its own and if you stay in the doing role too long, you will lose control of your vision.
If you’re like most women business owners, you started your business for some or all of the following reasons:
You wanted control over your time and the money you make
You wanted your work to have an impact in the world
Sick of the 9-5 grind
Have a business you can schedule around your family and personal goals
Commit to something bigger than yourself
Create financial and time freedom
If you have a multiple 6-7-figure business, it may be time to step out of the tasks of day-to-day operations and management. You’re the only one who can lead your company to the next levels. You alone know how to move your business forward. Time and focus are now in high demand for you to lead your company to the next level.
The result of not stepping up will be that the business will begin to stagnate – you’ll hit the ceiling in ability to grow any further. You’ll need to stop trying to do and manage everything on your own because it’s simply not sustainable. You need help in business. At this phase in your business, you have a team that executes tasks.
Now the role you’ll want to hire will be an Online Business Manager, an Integrator, who can take your dreams and goals and make them a reality. You need someone who can effectively step in and manage your team, manage your day-to-day operations and marketing management, manage projects, and analyze and report metrics to determine what’s working – and what’s not.
If you can’t get out from behind the manager’s desk, frustration will overwhelm you… if it hasn’t already. You’ll struggle with “hitting the ceiling” and “feeling stuck” – if you aren’t already. Your life and relationships will suffer because you’re working a crazy number of hours every day just to keep things going. You cannot keep up this pace, and eventually something will give. You’ll burn out. I’ve seen it countless times.
While reading all this article, you may be wondering if it’s time for you to hire an Online Business Manager.
Here are three ways to know you’re ready.
Hiring an Online Business Manager is a long-term investment. An OBM does not replace a team of people who are responsible for executing tasks – you can hire any number of virtual assistants for task completion. An Online Business Manager runs your business while you step into the CEO and leadership role.
You’re ready to turn loose a certain amount of control in your business to someone you trust. You know you need help in business, and you don’t want to be the only one in charge anymore. You understand it may be uncomfortable to turn over some control to someone else, but you’re willing to do it because deep down, you know it’s time. And you’re ready to let go of what you don’t truly enjoy to return to using your unique gifts to grow the business.
You’re ready to have balance and get your life back. You’re ready to feel a renewed sense of passion for what you do, and you’re looking forward to having the time to create and strategize. As you let loose of the manager’s role, you’ll feel refreshed and energetic, and you’ll step into focusing ONLY on what you can do to grow the business.
If you can’t get out from behind the “manager’s desk” in your business it may be time to hire an Online Business Manager. Life’s too short to be frustrated and over-stressed in your business